AFME > About Us > Senior management team

HomeAbout UsSenior management team
Share this page

Senior Management Team

Beverley Vince

HR and Operations Director

+44 (0)20 3828 2735

Beverley Vince is HR and Operations Director. As a member of the Senior Management team, she is responsible for HR, IT and Office Facilities. Beverley joined AFME in June 2011 and in her role works to ensure close alignment between its people and business objectives. Her responsibilities include the development, delivery and implementation of long term HR strategy both in our London office and in our offices in Brussels and Frankfurt. Before joining AFME, Beverley held a senior HR role in one of the UK’s leading health and social care organisations, providing specialist services to people involved with substance misuse. Prior to that she worked as an HR Business Partner for several independent insurance brokerages driving people strategies and delivering operating efficiencies. Beverley is a CIPD Fellow with a Masters qualification in Organisational Design and Development.

James Kemp

Managing Director

+44 (0)20 3828 2705

James Kemp is the Managing Director of the GFMA’s Global FX Division, having established it in 2010. He also established AFME’s Technology and Operations Division in 2016, and more recently took management responsibility for the Compliance, Tax and Accounting Committees which he has merged to form the new Policy Division. He is heavily involved with efforts to enhance industry conduct, having been involved in the Global FX Code work and as a Board member of the UK’s FICC Market Standards Board. He sits on the Bank of England’s FX Joint standing Committee. The Global FX division has 25 global members - between them accounting for approximately 85% of the global FX dealer market - and is represented in Europe, North America and Asia. Working with key regulators and supervisors, the group monitors policy and regulatory developments to ensure the establishment of harmonised regimes and infrastructure to enable an effective global market for all participants. This same goal exists for the Tech & Ops group across the emerging EU fintech/regtech landscape, while the Policy Division again seeks to ensure practical and consistent implementation across its various priority topics covering compliance and tax/accounting issues. James has previously been a business strategy consultant at The LEK Partnership; working out of London and Chicago, as well as UK Head of Equities and Fixed Income Products at Reuters. He was the founder and managing director of the financial markets technology consultancy, Stentra, a market leader in FX e-trading, as well as commodities, fixed income and swaps. Six years after the company was established, it was sold to ION Trading.

Michael Lever

Head of Prudential regulation

+44 (0)20 3828 2707

Michael Lever is head of AFME’s prudential regulation division and also leads our research function. Michael has spent almost his entire career in the banking sector including nearly 20 years as one of the UK's leading bank analysts. Before joining AFME in April 2011, he was a partner of Brunswick Group LLP, advising a number of banks and insurance companies on a wide range of financial and corporate reputational issues. Prior to that, he spent over five years as a managing director of Credit Suisse, initially leading its pan-European banking equity research team and latterly as an advisor to a number of major companies in the bank's Corporate Broking division. Between 1986 and 2002 Michael led banking equity research teams at Smith New Court, Nomura and HSBC. He started his career at the Bank of England where he was engaged in banking supervision and contributing to the formulation of regulatory policy.

Rick Watson

Managing Director, Head of Capital Markets, Membership and Events

+44 (0)20 3828 2737

Rick Watson is Managing Director, Head of Capital Markets, Membership and Events at AFME, the Association for Financial Markets in Europe. In this role he oversees the activity of AFME’s Capital Markets division, whose member committees include all the main fixed income and equities-related cash products across Europe, AFME’s growth-related initiatives, as well as AFME’s investor and corporate relationships. He also oversees the work of AFME’s Growth and Capital Markets Union Steering Committees. In addition, Rick leads AFME’s Membership and Events teams, providing strategic direction for the development of AFME’s events portfolio and membership offering. Previously, Rick was Managing Director, Structured Finance, for FGIC UK Limited. Prior to joining FGIC, Rick held positions as head of securitisation origination at HSBC Bank plc and Bear Stearns in London, and before then worked at UBS Limited, Morgan Stanley and Freddie Mac. Rick received an MBA from the Fuqua School of Business at Duke University. In September 2013 he was appointed to the EIOPA Insurance and Reinsurance Stakeholder Group and in January 2006, he co-edited the Euromoney Books’ publication "Asset Securitisation and Synthetic Structures: Innovation in the European Credit Markets”. In 2017, he was appointed to the board of the East End Community Foundation.

Simon Lewis OBE

Chief Executive

+44 (0)20 3828 2747

Simon Lewis was appointed Chief Executive of the Association for Financial Markets in Europe (AFME) in October 2010. AFME is the trade body which represents the pan-European capital markets industry. Previously Simon was Director of Communications and the Prime Minister’s Official Spokesman at 10 Downing Street. He has held a number of senior corporate roles including Director of Corporate Affairs at Vodafone, Centrica and NatWest. Simon was appointed as the first Communications Secretary to The Queen in 1998. Simon has a degree from Oxford University in Philosophy, Politics and Economics. He also holds an M.A. in Political Science from the University of California at Berkeley as a Fulbright scholar. He is a Visiting Professor at the Cardiff School of Journalism and is also a Visiting Professor at The London Institute of Banking and Finance. Simon is a board member of TheCityUK and a member of the Chatham House North American Advisory Council, as well as a member of the Academy’s Advisory Board. He is Chairman of the Governing Council of University College School (UCS) in Hampstead, North London. Simon is a Patron and former Chairman of the Fulbright Commission. He is married with three children. Simon was appointed an OBE in the 2014 New Year Honours List for public service and services to international education through the Fulbright Commission. He was made an Honorary Fellow of the Chartered Institute of Public Relations (CIPR) in 2016.

Tricia Holland

Chief of Staff

+44 (0)20 3828 2736

Tricia Holland is AFME’s Chief of Staff. In this role she oversees AFME’s Media Relations, Finance and Business Planning teams as well as supporting the CEO and Board of AFME on governance. Tricia was AFME Chief of Staff from 2014-2016 before taking a career break during which she completed her MA in International Liaison and Communication at the University of Westminster. Before joining AFME Tricia was a UK diplomat. In over 20 years at the Foreign and Commonwealth office, Tricia held a number of senior roles in London, Brussels, Paris and New York. She has extensive experience of European policy issues, including secondments to both the European Commission and the Council Secretariat.