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Senior Management Team


Adam Farkas

Chief Executive Officer

Adam Farkas is the Chief Executive Officer of AFME. Joining in February 2020 he is responsible for providing vision and shaping the strategy for the Association going forward and reporting to the Board. Before joining AFME, Adam was the Executive Director of the European Banking Authority (EBA) from April 2011 until the end of January 2020 where he managed the organisation’s daily operations and led the implementation of its regulatory work programme. Prior to joining the EBA, he acted as the Executive Chairman of the Hungarian Financial Supervisory Authority between 2009 to 2010 where he spearheaded the Authority’s response to the financial crisis and helped implement policy such as a new code of conduct for banks. His other previous positions include CEO for Allianz Bank from 2006 until 2009 and acting as the co-CEO of CIB Bank between 2002 and 2005. Between 1997 and 2001, he was Managing Director and Member of the Board at the National Bank of Hungary. Adam started his career as an Assistant Professor at the Budapest University of Economic Sciences (subsequently renamed Corvinus University of Budapest). He was also a Consultant to various financial institutions in Budapest and London, including the European Bank for Reconstruction and Development (EBRD) between 1991-1997. Adam holds a doctorate in Finance from the Budapest University of Economic Sciences, and a Master’s in computer-based simulation and modelling from Sunderland University in the UK.

Beverley Vince

HR and Operations Director

+44 (0)20 3828 2735

Beverley Vince is HR and Operations Director. As a member of the Senior Management team, she is responsible for HR, IT and Office Facilities. Beverley joined AFME in June 2011 and in her role works to ensure close alignment between its people and business objectives. Her responsibilities include the development, delivery and implementation of long term HR strategy both in our London office and in our offices in Brussels and Frankfurt. Before joining AFME, Beverley held a senior HR role in one of the UK’s leading health and social care organisations, providing specialist services to people involved with substance misuse. Prior to that she worked as an HR Business Partner for several independent insurance brokerages driving people strategies and delivering operating efficiencies. Beverley is a CIPD Fellow with a Masters qualification in Organisational Design and Development.

James Kemp

Managing Director

+44 (0)20 3828 2705

James Kemp is the Managing Director of the GFMA’s Global FX Division, having established it in 2010. He also established AFME’s Technology and Operations Division in 2016, and more recently took management responsibility for the Compliance, Tax and Accounting Committees which he has merged to form the new Policy Division. He is heavily involved with efforts to enhance industry conduct, having been involved in the Global FX Code work and as a Board member of the UK’s FICC Market Standards Board. He sits on the Bank of England’s FX Joint standing Committee. The Global FX division has 25 global members - between them accounting for approximately 85% of the global FX dealer market - and is represented in Europe, North America and Asia. Working with key regulators and supervisors, the group monitors policy and regulatory developments to ensure the establishment of harmonised regimes and infrastructure to enable an effective global market for all participants. This same goal exists for the Tech & Ops group across the emerging EU fintech/regtech landscape, while the Policy Division again seeks to ensure practical and consistent implementation across its various priority topics covering compliance and tax/accounting issues. James has previously been a business strategy consultant at The LEK Partnership; working out of London and Chicago, as well as UK Head of Equities and Fixed Income Products at Reuters. He was the founder and managing director of the financial markets technology consultancy, Stentra, a market leader in FX e-trading, as well as commodities, fixed income and swaps. Six years after the company was established, it was sold to ION Trading.

Michael Lever

Head of Prudential regulation

+44 (0)20 3828 2707

Michael Lever is head of AFME’s prudential regulation division and also leads our research function. Michael has spent almost his entire career in the banking sector including nearly 20 years as one of the UK's leading bank analysts. Before joining AFME in April 2011, he was a partner of Brunswick Group LLP, advising a number of banks and insurance companies on a wide range of financial and corporate reputational issues. Prior to that, he spent over five years as a managing director of Credit Suisse, initially leading its pan-European banking equity research team and latterly as an advisor to a number of major companies in the bank's Corporate Broking division. Between 1986 and 2002 Michael led banking equity research teams at Smith New Court, Nomura and HSBC. He started his career at the Bank of England where he was engaged in banking supervision and contributing to the formulation of regulatory policy.

Rick Watson

Managing Director, Head of Capital Markets, Membership and Events

+44 (0)20 3828 2737

Rick Watson is Managing Director and Head of Capital Markets, Membership and Events at AFME. He is on AFME’s Senior Management Team and leads staff in fixed income, equities, MiFID, Capital Markets Union and sustainable finance initiatives, as well as overseeing membership relations, over 30 annual events and the CRM team. Previously, Mr. Watson held a variety of senior fixed income and other product origination positions at FGIC, HSBC, Bear Stearns, UBS, Morgan Stanley and Freddie Mac. He has co-authored a book on securitisation, served on the EIOPA Stakeholder Group, and is a trustee of the East End Community Foundation.

Tricia Holland

Chief of Staff

+44 (0)20 3828 2736

Tricia Holland is AFME’s Chief of Staff. In this role she oversees AFME’s Media Relations, Finance and Business Planning teams as well as supporting the CEO and Board of AFME on governance. Tricia was AFME Chief of Staff from 2014-2016 before taking a career break during which she completed her MA in International Liaison and Communication at the University of Westminster. Before joining AFME Tricia was a UK diplomat. In over 20 years at the Foreign and Commonwealth office, Tricia held a number of senior roles in London, Brussels, Paris and New York. She has extensive experience of European policy issues, including secondments to both the European Commission and the Council Secretariat.